Advantages of using electronic labels
Actual price
Prices on electronic labels will always be relevant. Any decisions about changing the prices are realized with speed by means of remote control. It will help to reduce possible conflicts with customers, to update prices in seconds in order to avoid expiry dates and waste.
Marketing actions
Changing prices for any number of goods stimulates the customer demands. Simultaneous update of the information is a base for radically new approaches to the selling strategies. This is a way to develop new means of dynamic interaction with customers, now inaccessible for paper labels
No handmade labels
The system excludes a huge amount of handmade job of changing information on paper labels. Goods rearrangements on the shelves would not lead to necessity to move and reprint the labels. There are no more mistakes in descriptions and the whole information is displayed in similar style.
Sale actions
Thank to ability to update in seconds prices on unlimited number of labels you reduce the amount of expired goods and wastage. Sale actions, launching new offers can be made a few times during a day. It can be controlled, for example, by a number of shoppers in a market space at certain time
Cut the costs
There are no costs for printing paper labels, for the personnel responsible for their production and placement on shelves. No more reputational losses, related to the wrong information.
Digital labels are made in unified style. It differs your stores significantly and advantageously from the others.
Increasing loyalty
Providing customers with an entire amount of the relevant and timely information about goods, including customers to the individual promo programs create an ability to win their loyalty. If you react to customer demands then they build a bigger constant and loyal group - a base for your success.
Pricing with agility
Providing customers with extra information about market prices is an active way to stimulate demands. You can organize flash sales based on the prices among your competitors. A customer can match different prices in different stores in real time and make choice, based on relevant data.
Full information
A customer may refuse to buy goods because of the absence of some important information on a paper label - QR-code or expiry date for example. Electronic label has no disadvantages like this one. A shopper also may get more useful information from the electronic labels.
Retail process automation
The electronic label system may be a part of an entire automation system, which organizes the interaction with customers. It includes mobile apps, truly effective feedback, personal offers, based on a shopper actual location. Eye catching offers can be sent right to the customer’s smartphone.
We offer you a possibility to customize the label’s cases. They can be manufactured in brand colors. There also can be drawn your store logo. Three basic display colors – black, red and yellow, provide high quality promo actions and attract customer attention. Engaging and rewarding programs are launched by one operator click catching the shoppers attention with synchronized demonstration of information.
Refusal to use the common power supply is one of the fundamental solutions. It frees from the necessity to build electric cable systems. Independent power sources provide 5 years of uninterruptible operation. Easy and fast battery replacement does not demand the use of skillful staff, and it can be done in minutes. Energy waste is also reduced by the special algorithms of data interaction between the labels and controllers.
Refusal to use Wi-Fi is another fundamental solution. Electronic labels work in market spaces of complicated layout. They are a part of a network, consisted of thousands of units of high density disposal. It limits the advantages of Wi-Fi technologies because of low-bandwidth, collisions, dropped frames and weak radio covering. The label system of new generation uses radio frequency and data transfer free from these disadvantages.
Electronic labels can be controlled in bounds of one store or across hundreds and thousands of stores. Centralized architecture allows to manage the data directly from the main office. The number of stores under control is unlimited, it can be one little store or thousands of stores across the whole country. One mouse click will provide immediate markdown for chosen goods in every store from your net.
Comparative advantages
Lack of cables
Independent changeable batteries free the system from the necessity to install constructions with electric power supply
Operation time
Independent power sources combined with special protocols of data exchange provide uninterrupted operation during 5 years
Low cost
Low label cost and long operation time, lack of electric power supply cables significantly reduce the full price of the entire system
Batteries
The replacement of the batteries is simple. It can be done easy and quickly, and available for even unskilled personnel
Super small size
Label cases have the smallest thickness and weight. Their dimensions allow them to be easy fixed on clothes and footwear
Individual cases
Label cases may be manufactured in your brand colors. There also may be drawn a logo of your stores, making labels unique
We don’t use Wi-Fi
Wi-Fi networks are usually overloaded giving rise to the information delivery problems. We use another uncongested and permitted frequencies
Three color display
The third color gives an opportunity for promo actions and attracting customer. A row of markdown goods can easy be picked out
Anti-theft, RFID
By demand RFID tag may be installed inside the label when manufacturing. It won’t let the labels to be stolen from the store
Three-colours electronic label: Display 4.2 in., 640х384 ppi resolution. Full size 185х113 мм. NFC support. Three-colours net status indicator. Temperature working range between +5 to +40°С. Battery life lasts 5 years
Electronic labels for clothing stores.
Version 1: 1.54 inch display, 152x152 ppi resolution, 70x36 mm full size.
Version 2: 2.7 inch display, 284x176 ppi resolution, 85x48 mm full size.
NFC support. Three-colours net status indicator. Temperature working range between +5 to +40°С. Battery life lasts 5 years.
Three-colours electronic label:
Version 1: 2.6 inch display, 296x152 ppi resolution, 70x35 mm full size.
Version 2: 2.7 inch display, 284x176 ppi resolution, 85x48 mm full size.
NFC support. Three-colours net status indicator. Temperature working range between +5 to +40°С. Battery life lasts 5 years.
Three-colours electronic label:
Display 2.9 inch, 296x128 ppi resolution.
Full size 90x40 мм.
NFC support. Three-colours net status indicator. Temperature working range between +5 to +40°С. Battery life lasts 5 years.
Three-colours electronic label:
Display 7.5 inch, 640x384 ppi resolution.
Full size 185x113 мм.
NFC support. Three-colours net status indicator. Temperature working range between +5 to +40°С. Battery life lasts 5 years.
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